Resources and services for students and researchers
The research onion (Saunders et al.) is a practical framework for building a coherent research design. It helps you move step-by-step from broad philosophical choices to the specific methods you will use to collect...
In the vast landscape of research methodologies, the choice of sampling method is a critical decision that can significantly impact the outcomes of a study. Purposive sampling, a method often praised for its precision...
Qualitative research has become an integral part of the academic landscape, offering rich insights into the complexities of human behaviour, experiences, and social phenomena. While widely praised for its depth and contextuality, qualitative research...
In academic research, uncovering valuable insights often requires more than surveying a broad sample. Key informants, individuals with specialised knowledge or unique perspectives within a particular context, play a pivotal role in providing depth...
In statistical analysis, researchers often rely on various tools and techniques to uncover relationships and patterns within their data. One such method, the Pearson correlation coefficient, is a powerful tool for quantifying the strength...
Embarking on a content analysis journey is an exciting prospect for researchers seeking to uncover hidden patterns and meanings within textual, visual, or audio data. However, the success of content analysis hinges on a...
In the realm of qualitative research, interviews stand as a powerful tool for delving into the intricacies of human experiences, perspectives, and behaviours. Among the various interview formats, the structured interview emerges as a...
Semi-structured interviews offer a dynamic and flexible approach to gathering rich qualitative data, allowing researchers to delve into the nuances of participants’ experiences, perspectives, and insights. Devising an effective interview schedule is a crucial...
In academic research, the choice of research design serves as a foundational element that shapes the entire research endeavour. Different research questions and objectives necessitate distinct approaches to study design. In this post, we...
In the domain of scientific research, randomised control trials (RCT) stands as a gold standard for investigating the effectiveness of interventions, treatments, or policies. This methodological approach provides a robust framework for minimising biases...
In the ever-evolving landscape of research methodologies, observational research stands out as a method that allows researchers to witness and document behaviors, phenomena, and interactions in their natural setting. This post explores the nuances...
Academic research strives to contribute meaningful insights to the broader body of knowledge. However, the application of research findings to a larger population, known as generalisability, is not always straightforward. In this post, we...