Author: Glenn Stevens

ambiguity effect

The Ambiguity Effect

Introduction In the realm of decision-making and human behaviour, the ambiguity effect emerges as a fascinating phenomenon that influences the choices we make when faced with uncertain or ambiguous information. Coined by behavioural economists,...

content analysis

The differences between PEO and PICO

In the realm of evidence-based practice and research, frameworks like PEO (Population, Exposure/Experience, Outcome) and PICO (Population, Intervention, Comparison, Outcome) play a crucial role in structuring literature searches and forming research questions. While both...