Case Study: Strengths and Weaknesses
Case study research is a widely used and highly flexible methodology that allows researchers to explore complex phenomena in depth. By focusing on a single case or a small number of cases, researchers can...
Category: Research Essentials
Focus Groups for Research: Advantages and Disadvantages
Introduction In the world of research, focus groups are a commonly used method for gathering qualitative data through group discussions. These interactive sessions involve a small group of participants who share their thoughts, experiences,...
Photographs in Ethnographic Research: the benefits
Introduction Ethnographic research, with its roots in anthropology, has long been a powerful method for understanding cultures, communities, and social phenomena. As technology advances, researchers are embracing innovative tools to enhance the depth and...
What is Ethnography?
In the diverse landscape of research methodologies, one approach stands out for its immersive and holistic nature—ethnography. Rooted in anthropology but extending its reach to various disciplines, ethnography is a powerful method for studying...
What is a research objective? And what is not!
If you are writing a dissertation, a thesis or a research paper, you will inevitably need to include a set of research objectives. But what exactly is a research objective and which ones should...
Content Analysis in Academic Research
Content analysis is one of the most useful methods in academic research when you need to make sense of text, images, audio, video, or documents in a transparent, systematic way. It helps researchers move...
How to Start Research Interviews
Research interviews serve as invaluable tools for collecting in-depth insights, perspectives, and narratives from participants. As a researcher, the success of your interview largely hinges on the initial moments—the way you establish rapport, set...
Research Design: Definition, components and types
Introduction Embarking on a research journey is akin to setting sail into uncharted waters. At the helm of this scholarly expedition is the research design—a compass that guides the entire investigative process. In this...
How to get Informed Consent for Online Surveys
In online research, obtaining informed consent is a critical ethical practice that upholds the rights, autonomy, and well-being of participants. Whether conducting academic studies, market research, or community surveys, researchers must follow guidelines to...
Ethical Considerations in Social Research
Social research plays a crucial role in understanding human behaviour, societal dynamics, and complex issues that shape our world. However, conducting social research entails ethical considerations and responsibilities to ensure the rights, dignity, and...
Thematic Analysis in Qualitative Research
Introduction In the realm of qualitative research, where the focus is on understanding the depth and nuance of human experiences, thematic analysis (TA) emerges as a powerful and flexible method. It allows researchers to...
Braun and Clarke’s Approach to Thematic Analysis
Thematic analysis (TA) is a foundational method in qualitative research, providing a structured yet flexible approach to analysing data. Virginia Braun and Victoria Clarke’s approach to thematic analysis, introduced in their seminal 2006 paper,...
