Introduction: Developed by sociologists Barney Glaser and Anselm Strauss, grounded theory has evolved over time, with Strauss and Corbin contributing significantly to its development. In this blog post, we will delve into the basics...
Unlocking Qualitative Analysis with ChatGPT: A Faster, Smarter Alternative to NVivo Qualitative data analysis is one of the most rewarding—and often the most time-consuming—stages of research. Traditionally, researchers turn to software such as NVivo...
A semi-structured interview is a flexible and adaptable research method that allows researchers to explore topics in depth while maintaining a degree of consistency across participants. A well-thought-out interview schedule is key to conducting...
Field observations are a cornerstone of many research methodologies, particularly in social sciences, anthropology, and environmental studies. By immersing themselves in the natural environment of their subject, researchers can gain insights that might be...
In-depth unstructured interviews are a qualitative research tool used to explore complex topics by allowing open-ended, natural conversations between interviewer and participant. While they provide unique insights, they also come with challenges. In this...
Mixed methods research combines quantitative data (numbers, measurement, statistics) with qualitative data (meaning, experience, context). When used well, it helps researchers answer not only what is happening, but also why it’s happening. Below is...
One of the most important decisions researchers face is determining the right sample size. This number can significantly impact your research findings, influencing the validity, reliability, and generalizability of your results. Too small a...
Conducting research surveys is one of the most effective ways to gather data on specific topics, audiences, or phenomena. However, to make your findings credible, you must ensure the validity of your survey—that is,...
In research, the task to synthesise qualitative and quantitative findings is aimed at offering a comprehensive view of the subject, blending rich, contextual insights with numerical data. This combination, often called a “mixed-methods” approach,...
Introduction: Embarking on field research is an exhilarating journey that promises the exploration of uncharted territories and the discovery of valuable insights. However, the success of your fieldwork is often intricately tied to one...
Embarking on a research journey is a profound exploration of knowledge, and like any great expedition, it requires meticulous planning and documentation. One invaluable tool that accompanies researchers on this intellectual odyssey is the...
Embarking on a research journey requires careful consideration of the methodology that best suits the goals of the study. The choice between qualitative, quantitative, and mixed methods approaches is a pivotal decision that shapes...
