Introduction In the complex domain of human cognition, where thoughts and beliefs intertwine, cognitive dissonance emerges as a fascinating psychological phenomenon. Coined by psychologist Leon Festinger in 1957, cognitive dissonance describes the discomfort we...
The concept of intersectionality has emerged as a powerful framework for understanding the multifaceted nature of identity and oppression. Coined by legal scholar Kimberlé Crenshaw (pictured above) in the late 1980s, this perspective has...
Introduction In the study of decision-making, the concept of bounded rationality emerges as a beacon guiding our understanding of how individuals navigate choices in a world filled with complexity and uncertainty. Proposed by Nobel...
A conceptual framework is a structured way of showing how the key concepts in your study relate to each other. It helps you define what you are studying, explain why it matters, and justify...
In the intricate machinery of human behaviour, motivation stands as the driving force that propels us toward our goals and aspirations. Among the various theories seeking to elucidate the dynamics of motivation, Drive Theory...
